This concept was pitched to Dean’s BBQ and featured the iconic Detroit D front and center to pay homage to the brothers hometown. This concept was meant to be strong, hardworking, and industrial. The bold graphic elements and bright colors bring a modern touch to the utilitarian mark. Design pieces for this concept will rely on the mix of these two styles forcing the old to meet the new. Whether that’s playing into the musical theme or using vintage overlays on more “in your face” graphics.